India Sports & Fitness Festival

Retail India News: Mensa Brands Joins India’s ONDC Network, Showcasing Villain, MyFitness, and Priyaasi

Mensa Brands, the largest digital House of Brands in India, is thrilled to announce its integration with the Open Network for Digital Commerce (ONDC), marking a significant stride in the retail landscape. This integration marks the debut of three distinguished brands from Mensa’s portfolio – Villain, MyFitness, and Priyaasi. Villain presents a comprehensive men’s lifestyle range encompassing perfumes, personal care, apparel, and accessories. Priyaasi specializes in jewelry and accessories, while MyFitness contributes its renowned peanut butter, aligning with Mensa’s FMCG portfolio.

The collaboration with ONDC empowers Mensa Brands to exhibit its diverse range of brands on various consumer apps within the rapidly expanding network. Within the ONDC ecosystem, these three brands, namely Villain, MyFitness, and Priyaasi, are conveniently accessible on prominent buyer apps, including Paytm, Phonepe, Spicesmartshop, Eunimart, Craftsvilla, and Mystore.

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